Orient customer care number is easiest to remember as a pair that both end in repeating digits: +91 96671 21111 for calls and +91 88263 13838 for WhatsApp. Both reach Orient Electric’s consumer service team for fans, lights, geysers, air coolers, kitchen appliances and switchgear. Complaints in writing go to customer.connect@orientelectric.com, and anything that needs escalating goes to service.head@orientelectric.com.
Orient Electric is part of the CK Birla Group and runs factories in Faridabad, Noida and Kolkata. Older directories still list a 1800 toll-free number for the brand, but the number on Orient’s current contact page is 96671 21111, so that’s the one to save.

Orient Electric Support Overview
| Detail | Information |
| Company | Orient Electric Limited (CK Birla Group) |
| Customer care number | +91 96671 21111 |
| WhatsApp support | +91 88263 13838 |
| Customer care email | customer.connect@orientelectric.com |
| Escalation email | service.head@orientelectric.com |
| Online shop (e-commerce) grievances | eshopgrievance@orientelectric.com |
| Online service complaint | “Register Complaint” on orientelectric.com/pages/contact-us |
| Track a complaint | Same page, using your mobile number or complaint ID |
| Voice assistant | “Talk to Agent” on the website, for installation and service requests |
| Warranty registration | Register Warranty page on orientelectric.com |
| Business orders | +91 96671 21111, mediacontact@orientelectric.com |
| International sales | internationalsales@orientelectric.com |
| Privacy queries | privacy.officer@orientelectric.com |
| Headquarters | 240, 1st Floor, Okhla Industrial Estate Phase III, New Delhi 110020 |
| CIN | L31100OR2016PLC025892 |
| Products covered | Fans, lighting, water heaters, air coolers, small appliances, switches, switchgear, wires |
Five Ways to Book a Service Request
Orient gives you more routes into its service system than most appliance brands. Each suits a slightly different situation.
| Channel | Best For |
| Call +91 96671 21111 | Talking through a fault, or when you aren’t sure what’s wrong |
| WhatsApp +91 88263 13838 | Sending photos of the product, model sticker or invoice |
| Online complaint form | Logging a request at night or on a holiday, with a complaint ID straight away |
| Voice assistant (“Talk to Agent”) | Quick installation or repair bookings after OTP verification |
| customer.connect@orientelectric.com | Detailed complaints with attachments, or anything you want on record |
WhatsApp is particularly handy for fans and geysers. A photo of the model label and the invoice saves the agent from asking you to read out long product codes over the phone.
Using the Online Complaint Form
Orient’s website has a two-part service form, which works well if you’d rather not wait on a call:
- Go to the Contact Us page on orientelectric.com and click Register Complaint.
- Verify your mobile number with the OTP.
- Choose the type of request: Installation, PDI (pre-delivery inspection), Product Repair, Rework, or Delivery Related.
- Select the product category and product, and say whether you’re a customer or a dealer.
- Enter your state, city, area and pincode, then submit.
You’ll get a confirmation that the request is logged. To check progress later, use Track Complaint on the same page with either your 10-digit mobile number or your complaint ID.
A small tip on step 3: “Rework” is the option to pick if a technician has already visited and the problem has come back. It tells the team this is a repeat visit rather than a fresh complaint, which usually gets it looked at more closely.
Details to Keep Ready
Whichever channel you use, these details make the first contact count:
- The product name and model number. On ceiling fans, the label is usually on the motor housing or the canopy. On geysers, it’s on the side of the tank body.
- Your invoice, showing the purchase date and the seller’s name
- The warranty card, or your warranty registration confirmation
- A short description of the fault, such as “fan wobbling at speed 4” or “geyser not heating, indicator light on”
- Full address with pincode and a landmark
If you bought the product on an e-commerce site, keep the order ID handy as well. Service is handled by Orient’s own network either way, but the order ID confirms the purchase date if a paper invoice isn’t available.
Register Your Warranty on Day One
Orient has a Register Warranty page on its website, and it’s worth spending two minutes on it right after installation. It ties your product’s serial number to your phone number, so later service requests can confirm warranty status without hunting for the bill.
Several current Orient products carry long warranties on key parts, which makes registration more valuable. A few examples from Orient’s own product listings:
| Product | Warranty Highlight |
| Aquator IoT 5 Star storage water heater | 7-year tank warranty, free installation and connecting pipes |
| Aquator Neo 5 Star storage water heater | 7-year tank warranty, free installation |
| Instaflo Neo 3L instant water heater | 6-year tank warranty |
| Aeon Antidust BLDC ceiling fan | 5-year warranty |
Always check the warranty card in the box for the exact terms on your model, since cover differs between product lines and between the tank, element and other parts on geysers.
Escalating a Complaint
If a service request hasn’t been resolved, Orient lists a dedicated escalation address: service.head@orientelectric.com.
An escalation email works best when it’s short and complete:
- Your complaint ID (or IDs, if you’ve logged more than one)
- The product, model and purchase date
- What has happened so far, in two or three lines
- What you need now, such as a technician visit, repair or replacement under warranty
- Your phone number and address
Attach the invoice and any photos. Copying customer.connect@orientelectric.com keeps both teams on the same thread.
Bought From orientelectric.com?
Orders placed on Orient’s own online store have a separate grievance address: eshopgrievance@orientelectric.com. Use it for delivery delays, damaged parcels, wrong items, returns and refunds. The detailed rules are on the Returns & Refund policy page linked at the bottom of the website.
A couple of practical points for the online store:
- The cart needs a minimum value of ₹500 to check out.
- If a parcel arrives damaged, photograph the box before opening it fully, then report it straight away with your order ID.
- For installation of a product bought online, use the online complaint form and choose Installation or Delivery Related.
Other Orient Contacts
Not every query is a service request. Orient lists separate contacts for other needs:
- Bulk or business orders: +91 96671 21111 or mediacontact@orientelectric.com
- International sales: internationalsales@orientelectric.com
- Corporate enquiries and feedback: the Corporate Enquiry form on orientelectric.com
- Dealers and retail stores: the Store Locator page
- Opening an Orient Smart Shop:connect@orientelectric.com or +91 96671 21111, Monday to Friday, 9:30 am to 5:30 pm
- Personal data and privacy requests:officer@orientelectric.com
FAQs
What is the Orient customer care number?
Orient Electric’s customer care number is +91 96671 21111.
What is the Orient Electric WhatsApp number?
You can reach Orient Electric on WhatsApp at +91 88263 13838.
What is the Orient customer care email ID?
Consumer complaints go to customer.connect@orientelectric.com.
How do I register a complaint with Orient Electric online?
Click Register Complaint on Orient’s Contact Us page, verify your mobile with an OTP, and fill in the product and address details.
How can I track my Orient complaint status?
Use Track Complaint on orientelectric.com with your mobile number or complaint ID.
How do I escalate an Orient Electric complaint?
Email service.head@orientelectric.com with your complaint ID, product details and invoice.
How do I register the warranty for an Orient product?
Use the Register Warranty page on orientelectric.com soon after installation.
What is the warranty on Orient geysers?
Many current Orient storage geysers carry a 6 to 7-year tank warranty, depending on the model.
Who handles Orient online store complaints?
Orders from orientelectric.com are handled at eshopgrievance@orientelectric.com.
Where is Orient Electric’s head office?
Orient Electric’s headquarters is at 240, Okhla Industrial Estate Phase III, New Delhi 110020.Orient Customer Care Number
Orient customer care number is easiest to remember as a pair that both end in repeating digits: +91 96671 21111 for calls and +91 88263 13838 for WhatsApp. Both reach Orient Electric’s consumer service team for fans, lights, geysers, air coolers, kitchen appliances and switchgear. Complaints in writing go to customer.connect@orientelectric.com, and anything that needs escalating goes to service.head@orientelectric.com.
Orient Electric is part of the CK Birla Group and runs factories in Faridabad, Noida and Kolkata. Older directories still list a 1800 toll-free number for the brand, but the number on Orient’s current contact page is 96671 21111, so that’s the one to save.
Orient Electric Support at a Glance
| Detail | Information |
| Company | Orient Electric Limited (CK Birla Group) |
| Customer care number | +91 96671 21111 |
| WhatsApp support | +91 88263 13838 |
| Customer care email | customer.connect@orientelectric.com |
| Escalation email | service.head@orientelectric.com |
| Online shop (e-commerce) grievances | eshopgrievance@orientelectric.com |
| Online service complaint | “Register Complaint” on orientelectric.com/pages/contact-us |
| Track a complaint | Same page, using your mobile number or complaint ID |
| Voice assistant | “Talk to Agent” on the website, for installation and service requests |
| Warranty registration | Register Warranty page on orientelectric.com |
| Business orders | +91 96671 21111, mediacontact@orientelectric.com |
| International sales | internationalsales@orientelectric.com |
| Privacy queries | privacy.officer@orientelectric.com |
| Headquarters | 240, 1st Floor, Okhla Industrial Estate Phase III, New Delhi 110020 |
| CIN | L31100OR2016PLC025892 |
| Products covered | Fans, lighting, water heaters, air coolers, small appliances, switches, switchgear, wires |
Five Ways to Book a Service Request
Orient gives you more routes into its service system than most appliance brands. Each suits a slightly different situation.
| Channel | Best For |
| Call +91 96671 21111 | Talking through a fault, or when you aren’t sure what’s wrong |
| WhatsApp +91 88263 13838 | Sending photos of the product, model sticker or invoice |
| Online complaint form | Logging a request at night or on a holiday, with a complaint ID straight away |
| Voice assistant (“Talk to Agent”) | Quick installation or repair bookings after OTP verification |
| customer.connect@orientelectric.com | Detailed complaints with attachments, or anything you want on record |
WhatsApp is particularly handy for fans and geysers. A photo of the model label and the invoice saves the agent from asking you to read out long product codes over the phone.
Using the Online Complaint Form
Orient’s website has a two-part service form, which works well if you’d rather not wait on a call:
- Go to the Contact Us page on orientelectric.com and click Register Complaint.
- Verify your mobile number with the OTP.
- Choose the type of request: Installation, PDI (pre-delivery inspection), Product Repair, Rework, or Delivery Related.
- Select the product category and product, and say whether you’re a customer or a dealer.
- Enter your state, city, area and pincode, then submit.
You’ll get a confirmation that the request is logged. To check progress later, use Track Complaint on the same page with either your 10-digit mobile number or your complaint ID.
A small tip on step 3: “Rework” is the option to pick if a technician has already visited and the problem has come back. It tells the team this is a repeat visit rather than a fresh complaint, which usually gets it looked at more closely.
Details to Keep Ready
Whichever channel you use, these details make the first contact count:
- The product name and model number. On ceiling fans, the label is usually on the motor housing or the canopy. On geysers, it’s on the side of the tank body.
- Your invoice, showing the purchase date and the seller’s name
- The warranty card, or your warranty registration confirmation
- A short description of the fault, such as “fan wobbling at speed 4” or “geyser not heating, indicator light on”
- Full address with pincode and a landmark
If you bought the product on an e-commerce site, keep the order ID handy as well. Service is handled by Orient’s own network either way, but the order ID confirms the purchase date if a paper invoice isn’t available.
Register Your Warranty on Day One
Orient has a Register Warranty page on its website, and it’s worth spending two minutes on it right after installation. It ties your product’s serial number to your phone number, so later service requests can confirm warranty status without hunting for the bill.
Several current Orient products carry long warranties on key parts, which makes registration more valuable. A few examples from Orient’s own product listings:
| Product | Warranty Highlight |
| Aquator IoT 5 Star storage water heater | 7-year tank warranty, free installation and connecting pipes |
| Aquator Neo 5 Star storage water heater | 7-year tank warranty, free installation |
| Instaflo Neo 3L instant water heater | 6-year tank warranty |
| Aeon Antidust BLDC ceiling fan | 5-year warranty |
Always check the warranty card in the box for the exact terms on your model, since cover differs between product lines and between the tank, element and other parts on geysers.
Escalating a Complaint
If a service request hasn’t been resolved, Orient lists a dedicated escalation address: service.head@orientelectric.com.
An escalation email works best when it’s short and complete:
- Your complaint ID (or IDs, if you’ve logged more than one)
- The product, model and purchase date
- What has happened so far, in two or three lines
- What you need now, such as a technician visit, repair or replacement under warranty
- Your phone number and address
Attach the invoice and any photos. Copying customer.connect@orientelectric.com keeps both teams on the same thread.
Bought From orientelectric.com?
Orders placed on Orient’s own online store have a separate grievance address: eshopgrievance@orientelectric.com. Use it for delivery delays, damaged parcels, wrong items, returns and refunds. The detailed rules are on the Returns & Refund policy page linked at the bottom of the website.
A couple of practical points for the online store:
- The cart needs a minimum value of ₹500 to check out.
- If a parcel arrives damaged, photograph the box before opening it fully, then report it straight away with your order ID.
- For installation of a product bought online, use the online complaint form and choose Installation or Delivery Related.
Other Orient Contacts
Not every query is a service request. Orient lists separate contacts for other needs:
- Bulk or business orders: +91 96671 21111 or mediacontact@orientelectric.com
- International sales: internationalsales@orientelectric.com
- Corporate enquiries and feedback: the Corporate Enquiry form on orientelectric.com
- Dealers and retail stores: the Store Locator page
- Opening an Orient Smart Shop:connect@orientelectric.com or +91 96671 21111, Monday to Friday, 9:30 am to 5:30 pm
- Personal data and privacy requests:officer@orientelectric.com
FAQs
Q1. What is the Orient customer care number?
Orient Electric’s customer care number is +91 96671 21111.
Q2. What is the Orient Electric WhatsApp number?
You can reach Orient Electric on WhatsApp at +91 88263 13838.
Q3. What is the Orient customer care email ID?
Consumer complaints go to customer.connect@orientelectric.com.
Q4. How do I register a complaint with Orient Electric online?
Click Register Complaint on Orient’s Contact Us page, verify your mobile with an OTP, and fill in the product and address details.
Q5. How can I track my Orient complaint status?
Use Track Complaint on orientelectric.com with your mobile number or complaint ID.
Q6. How do I escalate an Orient Electric complaint?
Email service.head@orientelectric.com with your complaint ID, product details and invoice.
Q7. How do I register the warranty for an Orient product?
Use the Register Warranty page on orientelectric.com soon after installation.
Q8. What is the warranty on Orient geysers?
Many current Orient storage geysers carry a 6 to 7-year tank warranty, depending on the model.
Q9. Who handles Orient online store complaints?
Orders from orientelectric.com are handled at eshopgrievance@orientelectric.com.
Q10. Where is Orient Electric’s head office?
Orient Electric’s headquarters is at 240, Okhla Industrial Estate Phase III, New Delhi 110020.